The Italian beer Peroni Nastro Azzurro enters the Czech market.
| photo: Pilsner Urquell
The Italian lager Peroni Nastro Azzurro is coming to the Czech market. It promises to combine a beer experience with the typical La Dolce Vita lifestyle and a friendly atmosphere.
“We want to give Czech beer lovers an experience that they have the opportunity to have on vacation in Italy. That’s why we became the exclusive distributor of this unique Italian beer icon. We believe that it will find its supporters and complement our portfolio appropriately. It will be appreciated by all those who put up with quality, good food and drink. Everyone who likes to enjoy life to the fullest, whether at a family dinner or sitting with friends,” adds Roman Trzaskalik, marketing director of Plzeňské Prazdroj.
Peroni Nastro Azzurro is brewed for the Czech market exclusively in breweries in Bari, Padua and Rome. It is a bottom-fermented lager with a golden color and white foam. Barley malt enriched with the addition of Nostrano dell’Isola corn grown specifically for Peroni and a balanced ratio of aromatic and bitter hops gives it an unmistakable taste.
Its character is also positively influenced by soft water with minimal mineral content. The result is a more fermented, sharp, refreshing beer with a lighter color. Aromatic notes of citrus are also heard in the balanced taste. The characteristic mild bitterness of beer is provided by aromatic hops.
The lager contains 5.0% alcohol and has an alcohol content of 11.45%. It differs from a typical Czech lager in the recipe, basic ingredients and some technological production procedures.
Available in 74 countries worldwide, more than 5.5 million hectoliters are sold annually. Peroni Nastro Azzurro enters the Czech market in glass 0.33l bottles, which represent the world-famous school of Italian design and add charm and style to drinking Peroni beer. Italian lager is available in 160 selected premium restaurants and bars in the Czech Republic and in Albert, Billa, Rohlík.cz, Makro, JIP and Lidl stores.