In South Korea, every month a music market research is carried out through the Korean Business Research Institute to find out who are the musical acts with the best brand reputation. This study is carried out with an analysis of different aspects.

Among which is the media coverage achieved by the idolsthe interaction, the awareness indices that they generate in society and most importantly, the participation of consumers when buying their products.

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During this last month, bts closes the year as the Korean music act with the best brand reputation index. the soloist lime Young Woong was the big surprise at the end of the year by having an increase of more than 50% in its brand reputation and coming in second place.

But the real surprise was the Rookie group NewJeanswhich have become the first female group to beat and surpass BLACKPINK in this ranking, occupying third place. BLACKPINK although they are not the girl group with the best brand reputation now, they still held onto fourth place, you can see the full ranking below:

bts
lim youngwoong
NewJeans
BLACKPINK
younha
UI
lee chan won
IVE
LE SSERAFIM
young tak
SEVENTEEN
red velvet
Kim Ho Joong
cho yong pil
(G)I-DLE
Jeong Dong Won
kang daniel
Song Gain
highlights
PSY
jang min ho
Girls’ Generation
NCT
twice
Jessi
jukjae
aspa
Girls’ Generation’s Taeyeon
Noel
Davichi