Russian dealers are experiencing difficulties selling certain models of cars from Korean and European concerns that have completed their business in the country. According to experts, respondents According to Izvestia, the reason is that such cars have risen in price too much.
As examples, the publication cites the 2022 Kia Cerato and Kia Seltos, the Taos and Tiguan of the German Volkswagen in various configurations, as well as the Kodiaq and Karoq of the Czech Skoda. They have been trying to sell cars for many months, but without success.
The price increase over this period appears to be significant. Thus, the Kia Cerato in the only available Luxe configuration can be purchased for 2.3 million rubles, although in 2022 it would cost 1.6 million. For Seltos with the simplest set of functions you will have to pay 2.3 million rubles, which is 500 thousand rubles higher than at the beginning of 2022.
At the end of 2023, a Volkswagen Tiguan in its simplest configuration can be purchased for 3.9 million rubles, and a Chery Tiggo 7 Pro from the same class can be purchased for 2.9 million.
Retail Sales Director dealership center “Avilon” Ilya Petrov explained that now these models are noticeably inferior in price to analogues from China. Independent automotive expert Sergey Burgazliev also believes that now the buyer first of all looks at the price. In addition, potential customers may be confused by purchasing a car that actually does not have a warranty, and difficulties may arise with the prompt delivery of spare parts.
Until 2022, Kia, Volkswagen and Skoda were in the top 10 sales due to low cost and favorable service. But since then, the price has increased by tens of percent, and parallel import of cars turned out to be too difficult for the mass segment. Experts believe that without a reduction in prices and shares, it will be impossible to sell the remaining European and Korean cars. Especially in a situation where cheaper models from China compete with them.
It was previously reported that from the beginning of 2023 in Russia used car sales grew up by 26 percent. Moreover, in October the average cost of a car under 15 years old exceeded two million rubles.
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