December 12, 2022, 14:13 – Public News Service – OSN
The Russian Association for Electronic Communications (RAEC) reports that the Internet economy in Russia will grow by 24% in 2022 compared to last year, but the growth rate will almost halve. RAEC’s forecasts are quoted by Interfax.
It is reported that the Internet economy will be able to reach a volume of almost 11 trillion rubles. In 2020, the growth of the Internet segment economy in Russia amounted to more than 40%, and in 2021 – 42%. The head of the association, Sergei Grebennikov, said that growth, of course, is noticeable, but this is not enough. The report notes that the decline in growth, which is now predicted, was recorded at the start of the measurement of this industry until the economic crisis that occurred in 2014-2015.
The online advertising segment will fall in volume for the first time in the entire observation period. The volume of digital content this year will also decrease to the values of approximately 2019 and will be reduced by 25% – to 115.6 billion rubles.
“It is expected that at the end of the year the drop will be 10% of the volumes of 2021, to 390.7 billion rubles,” the RAEC said in a statement.
But the volume of e-commerce in 2022 will increase to 11 trillion rubles. The association notes that although the volume will increase, the growth rate will also inexorably decrease to 10%.
The infrastructure segment performed the best. It will hardly lose in dynamics compared to last year and the growth will be 30%, the volume will reach almost 300 billion rubles.
“Thus, as predicted in the spring, it was possible to maintain positive growth rates in 2022 due to the contribution of two segments – e-commerce and infrastructure, while the online advertising and digital content segments show a negative trend in 2022,” emphasized Grebennikov.
RAEC assumes that the decline in the growth rate of the Internet economy in the past year is associated with the need to reformat processes, with incomplete adaptation to new tools and solutions, and the lack of competitive Russian analogues in a number of solutions. Analysts suggested that new initiatives in the areas of regulation of the advertising and content industry are also related to this. This has led many companies to invest in new requirements and resulted in savings for consumers.
Earlier, the head of the Ministry of Digital Development, Maksut Shadayev, stated that the department was developing a program for return of IT specialists in Russia. Shadayev said that the purpose of the ministry is to show that it is possible to work in the Russian Federation in peace. According to the estimates of the Russian Association of Electronic Commerce (RAEC), after the start of the special operation, about 50-70 thousand IT specialists left Russia, in April, another 70-100 thousand could leave.